FFresh is a robust, digital and transparent B2B marketplace for fresh fruits and vegetables. The e-Market aims to empower growers/farmers to market their produce across the nation, and helps the discerning consumers to find the best produce at the best prices.
The entire price discovery mechanism in the FFresh market is transparent. All the market participants have access to similar information. This makes the complete trading mechanism bankable, transparent and verifiable.
As the world's fastest growing major economy with GDP growth crossing 7%, there is never a better time than now to trade with India!
Accentuated with market-friendly, pro-Agriculture Government policies, India's Horticulture sector is poised for a record growth with a significant rise in the number of Global Players entering the Indian arena.
Some notable points pertaining to the Indian Fruits & Vegetables (F&V) industry are as below:
FFresh shares its strong brand heritage with the NCDEX Group – India's leading agribusiness company trusted by millions of farmers, aggregators, traders, wholesalers, processors, millers, government entities, exporters, importers and organized retailers.
Whether it is from a Metro City like Mumbai, or a Tier 2 Town like Muzzaffarpur, there's never a dearth of F&V buyers and sellers on the FFresh platform. With just a few clicks, FFresh makes it easy to access distant F&V markets across every nook & corner of India.
FFresh's in-built auction system ensures 100% transparency in optimal price discovery. With real-time prices displayed upfront by hundreds of buyers and sellers at any given time, finalizing a trade partner of your choice was never so easier.
With FFresh's automated reconciliation mechanism, your money is in safe hands. On order confirmation, sellers are paid only a small percentage of the total amount as earnest money and the balance amount is released only when the buyer confirms satisfactory delivery of his consignment.
FFresh's automated Clearing & Settlement system facilitates direct bank transfers in a time-bound manner and eliminates payment disputes between the buyer and the seller.
With FFresh, you are assured of timely delivery as our on-ground and backend team actively tracks and updates you on your consignment – right from the moment the order is placed, till the moment it is delivered to your desired location.
NeML being an ISO 9001:2015 certified company, the FFresh platform is built using industry-best technologies that offer robust processes and a seamless user experience across all aspects of online trading.
Across the entire F&V ecosystem, FFresh has strategic tie-ups with multiple value chain partners like Trade Finance Institutions, Assaying Agencies, Cold Storage Providers, Freight Forwarders, etc. to ensure that you have a single agency managing every aspect of your F&V trade instead of running behind multiple agencies.
With stringent member verification processes and meticulous pre-dispatch inspections at origin, FFresh assures you total peace of mind when it comes to the quality of your F&V consignment.
With FFresh's user-friendly Mobile and Web App, buying or selling your favourite fruits and vegetables in bulk is now easy. Data-light with low bandwidth consumption, FFresh's device agnostic apps can be easily accessed anytime, anywhere.
Ffresh Market allows two types of assaying norms as described below. Buyer/seller may choose any of the mode while placing a buy/sell bid.
Quality Assayers are approved by NeML specifically for Ffresh Market. Trades which are of Quality Certified category, which means that a buyer and a seller has agreed for quality testing, will be tested by empanelled assayers as per the quality parameter mentioned in the contract. Assaying Charges applicable will be borne by the Buyer and deducted from the final settlement by NeML.
FFresh membership allows you access to buyers and sellers across the nation.
FFresh market currently offers 4 kinds of memberships.
Choose the type of membership that suits your business and/or consumption requirements:
The corporate membership can be availed of by online and offline retailers, hotels, restaurants and caterers (HoReca) and/or any buyer requiring bulk quantities of fruits and vegetables. To Know more about service offered to the corporate membership
Bulk buyers, wholesalers and retail handlers would be the best suited to opt for the Franchisee membership. The Franchisee membership benefits you by:
Farmer producer organizations (FPOs), traders, wholesalers and small group of farmers can opt for this membership type.
The services available to you under the Farm aggregator membership are:
Only individuals who are farmers are eligible for this membership.
The services offered are:
Please deposit the membership amount as per the below mentioned details:Bank Name : HDFC Bank
While making the payment kindly put the following details for ease of operations:a) Type of Payment : Membership Fees/Margin Money/ Deposit
FFresh will appoint franchisees after considering their line of business and area of interest. On an average, two to four franchisees will be appointed per city depending on geographical spread of the city. Franchisee can have his own set of customers who would be called as sub franchisees.
The software workflow developed by FFresh allows the franchisees to aggregate the orders from multiple sub-franchisees or consumers. These consumers can send their individual orders through a dedicated mobile app developed by FFresh. All these orders gets aggregated at the franchise level web application. The application also handles delivery tracking and payments. The consolidated order will be the final order for the franchisee. The franchisee can then procure the same on FFresh trading e-platform
FFresh shall have the ultimate authority to give membership to the application on priority basis and reservations set by NeML.
Following are the cities in which FFresh is inviting for franchisee's for registration on e-platform