Welcome to FFRESH

Digital F&V Marketplace

About Us

FFresh is a robust, digital and transparent B2B marketplace for fresh fruits and vegetables. The e-Market aims to empower growers/farmers to market their produce across the nation, and helps the discerning consumers to find the best produce at the best prices.

The entire price discovery mechanism in the FFresh market is transparent. All the market participants have access to similar information. This makes the complete trading mechanism bankable, transparent and verifiable.

Our Products

Seasonal fruits

Indian Apples


Green Peas

Basic Vegetables




Imported Fruits


We areGlobal

    As the world's fastest growing major economy with GDP growth crossing 7%, there is never a better time than now to trade with India!

    Accentuated with market-friendly, pro-Agriculture Government policies, India's Horticulture sector is poised for a record growth with a significant rise in the number of Global Players entering the Indian arena.

Some notable points pertaining to the Indian Fruits & Vegetables (F&V) industry are as below:

  • 2nd largest producer of Fruits & Vegetables in the world.
  • Largest producer of Bananas, Papayas, Mangoes, Ginger and Okra, and the 2nd largest producer of Potatoes, Onions, Cauliflowers, Brinjals and Cabbages.
  • Over 15.5 Million Hectares land under cultivation for F&V.
  • Backed by export-friendly government policies, F&V Exports crossed USD 1,552 Million in 2016-17 with processed F&V commodities contributing nearly USD 1,100 Million.
  • A steady rise in incomes and propensity to consume exotic fruits and vegetables sourced from other countries have ensured a gradual increase in F&V Imports which crossed USD 1,685 Million in 2016-17.
  • Pro-business Government policies present an excellent opportunity for F&V Importers and Exporters to actively trade with India.

The FFresh Advantage

FFresh shares its strong brand heritage with the NCDEX Group – India's leading agribusiness company trusted by millions of farmers, aggregators, traders, wholesalers, processors, millers, government entities, exporters, importers and organized retailers.

Whether it is from a Metro City like Mumbai, or a Tier 2 Town like Muzzaffarpur, there's never a dearth of F&V buyers and sellers on the FFresh platform. With just a few clicks, FFresh makes it easy to access distant F&V markets across every nook & corner of India.

FFresh's in-built auction system ensures 100% transparency in optimal price discovery. With real-time prices displayed upfront by hundreds of buyers and sellers at any given time, finalizing a trade partner of your choice was never so easier.

With FFresh's automated reconciliation mechanism, your money is in safe hands. On order confirmation, sellers are paid only a small percentage of the total amount as earnest money and the balance amount is released only when the buyer confirms satisfactory delivery of his consignment.

FFresh's automated Clearing & Settlement system facilitates direct bank transfers in a time-bound manner and eliminates payment disputes between the buyer and the seller.

With FFresh, you are assured of timely delivery as our on-ground and backend team actively tracks and updates you on your consignment – right from the moment the order is placed, till the moment it is delivered to your desired location.

NeML being an ISO 9001:2015 certified company, the FFresh platform is built using industry-best technologies that offer robust processes and a seamless user experience across all aspects of online trading.

Across the entire F&V ecosystem, FFresh has strategic tie-ups with multiple value chain partners like Trade Finance Institutions, Assaying Agencies, Cold Storage Providers, Freight Forwarders, etc. to ensure that you have a single agency managing every aspect of your F&V trade instead of running behind multiple agencies.

With stringent member verification processes and meticulous pre-dispatch inspections at origin, FFresh assures you total peace of mind when it comes to the quality of your F&V consignment.

With FFresh's user-friendly Mobile and Web App, buying or selling your favourite fruits and vegetables in bulk is now easy. Data-light with low bandwidth consumption, FFresh's device agnostic apps can be easily accessed anytime, anywhere.


FFresh is India's fastest growing e-Market platform for bulk online trading of fresh fruits and vegetables (F&V). It is a dedicated F&V division of NCDEX e-Markets Ltd. (NeML) – India's largest e-Markets Company for Agri Commodities.

NeML is a wholly owned subsidiary of the National Commodities and Derivatives Exchange (NCDEX) – India's leading Multi Commodity Exchange jointly owned by Public Sector enterprises like Life Insurance Corporation of India (LIC) and National Bank for Agriculture and Rural Development (NABARD), and National-level Private institutions like National Stock Exchange of India Limited (NSE), ICICI Bank, CRISIL, Goldman Sachs, etc.

Widely acknowledged as a Thought Leader in agribusiness, NeML's e-Market platforms are actively used by 18 State Governments for procurement and distribution of agri commodities in various Food Policy programmes like Mid-day Meal Schemes, Public Distribution Systems (PDS), etc.

FFresh is professionally managed by a strong team of agribusiness experts with a combined experience of over 100 years between them and has successfully facilitated trade of F&V worth USD 2 Million till date.

Quality Certifier

Ffresh Market allows two types of assaying norms as described below. Buyer/seller may choose any of the mode while placing a buy/sell bid.

  1. It means that Quality is assured by the seller and seller will be responsible for delivering the goods as per parameters entered while placing bids.
  2. In case buyer chooses Quality Assured mode, it is deemed that buyer relies on the seller for delivering quality as agreed.
  3. Buyers are free to verify the quality and quantity.
  4. Once buyer confirms quantity and quality in fulfillment module of Ffresh, no reference complaining on quantity or quality shall be entertained.
  5. However if any dispute arises between buyer and seller related to quality at the time of Loading or prior to Loading, party claiming objection can place third party assaying request to NeML.
  6. NeML's empanelled assayer will check the quality as per the procedure in place by NeML and confirm the quality. Results declared by assayer will be binding on both the parties.
  7. Party that loses the claim will have to bear all the charges related to assaying.
  1. It means all the trades executed under Quality certified category will be compulsorily tested for its quality by empanelled assaying agency of NeML.
  2. If Goods passes the quality parameter as per the contract specifications, they will be treated as good delivery. In case seller's goods fail the quality parameter as per the contract specifications, they will be treated as bad delivery and seller will have to take the goods back.
  3. Assayer will issue assaying certificate for every truckload.
  4. Results declared by Assaying agency will be binding on all the parties.

Quality Assaying Agencies:

Quality Assayers are approved by NeML specifically for Ffresh Market. Trades which are of Quality Certified category, which means that a buyer and a seller has agreed for quality testing, will be tested by empanelled assayers as per the quality parameter mentioned in the contract. Assaying Charges applicable will be borne by the Buyer and deducted from the final settlement by NeML.


FFresh membership allows you access to buyers and sellers across the nation.
FFresh market currently offers 4 kinds of memberships.
Choose the type of membership that suits your business and/or consumption requirements:

1. Corporate

The corporate membership can be availed of by online and offline retailers, hotels, restaurants and caterers (HoReca) and/or any buyer requiring bulk quantities of fruits and vegetables. To Know more about service offered to the corporate membership

  1. A single platform to buy and sell multiple commodities.
  2. The first right to buy in case of scarce supply situation.
  3. Provision to have multiple clients under you.
  4. Complimentary Commodity Participant Membership to NeML.
  5. A mobile application to track your order lot by lot.
Download Kit
Note: To become a corporate member with the FFresh Market kindly submit the duly completed and signed form and applicable undertaking agreement and applicable annexure on letter head along with KYC documents.

2. Franchisee

Bulk buyers, wholesalers and retail handlers would be the best suited to opt for the Franchisee membership. The Franchisee membership benefits you by:

  1. Giving you dedicated operational rights in your area
  2. A single platform for both buying and selling of multiple commodities
  3. The first right to buy in case of scarce supply situation
  4. Exclusively register sellers/sub-francisee in your area
  5. Complimentary Commodity Participant membership to NeML
  6. An easy-to-use mobile application to track your order
Download Kit
Note: To become a franchisee member with the FFresh Market kindly submit the duly completed and signed form and applicable undertaking agreement and applicable annexure on letter head along with KYC documents..

3. Farm Aggregator

Farmer producer organizations (FPOs), traders, wholesalers and small group of farmers can opt for this membership type.
The services available to you under the Farm aggregator membership are:

  1. Buy and sell commodities under the fruits and vegetable segment on the same platform
  2. Access to buyers across the nation
  3. Completely auditable trail of payments
Download Kit
Note: To become a farm aggregator member with the FFresh Market kindly submit the duly completed and signed form and applicable undertaking agreement and applicable annexure on letter head along with KYC documents.

4. Individual Farmers

Only individuals who are farmers are eligible for this membership.
The services offered are:

  1. Guaranteed and timely payments through our online payment module
  2. Direct collection of produce from the farm gate
  3. Grading and assaying facility
Download Kit
Note: To become a individual farmers member with the FFresh Market kindly submit the duly completed and signed form and applicable undertaking agreement and all the documents mentioned in checklist.

Please deposit the membership amount as per the below mentioned details:

Bank Name : HDFC Bank
Bank Account Name : NCDEX e Markets Ltd
General Account : 00600340078064
IFSC Code : HDFC0000060
Branch Name : Fort

While making the payment kindly put the following details for ease of operations:

a) Type of Payment : Membership Fees/Margin Money/ Deposit
b) Your Details : Your Name/ Company Name
c) NEFT Details
d) Amount
NOTE:Please refer to the following document for detail fee structure


FFresh will appoint franchisees after considering their line of business and area of interest. On an average, two to four franchisees will be appointed per city depending on geographical spread of the city. Franchisee can have his own set of customers who would be called as sub franchisees.

The software workflow developed by FFresh allows the franchisees to aggregate the orders from multiple sub-franchisees or consumers. These consumers can send their individual orders through a dedicated mobile app developed by FFresh. All these orders gets aggregated at the franchise level web application. The application also handles delivery tracking and payments. The consolidated order will be the final order for the franchisee. The franchisee can then procure the same on FFresh trading e-platform

FFresh shall have the ultimate authority to give membership to the application on priority basis and reservations set by NeML.

Following are the cities in which FFresh is inviting for franchisee's for registration on e-platform

  1. Delhi (Hub)
  2. Chandigarh
  3. Jammu
  4. Jaipur
  5. Lucknow
  1. Bangalore (Hub)
  2. Chennai
  3. Cochin
  4. Salem
  1. Kolkata (Hub)
  2. Patna
  3. Cuttack
  4. Ranchi
  5. Siliguri
  1. Mumbai (Hub)
  2. Ahmedabad
  3. Pune
  4. Goa
  5. Nasik
  1. Hyderabad (Hub)
  2. Nagpur
  3. Indore
  4. Raipur
  5. Visakhapatnam

What areRules
& Process

  1. The Sellers and Buyers have to register themselves on the NeML marketplace by providing the necessary KYC documents

  2. On obtaining the marketplace subscription FFresh would register them as 'Associates' and provide them access to the terminals

  3. NeML would ensure training on the terminals and provide the various Do's and Don't's

  4. The seller will indicate the product to be sold as per quality norms, indicating the quantity available and the price thereto on the Marketplace

  5. The buyer would be able view the various rates, sellers and products online

  6. He can then place an order by depositing 10% of the draft Invoice value with FFresh which will include the cost of the product and its transportation in cold chain. He will have to indicate whether delivery is to be made to a distribution/ consolidation centre or to the customer door step

  7. Once the seller indicates goods' readiness for despatch the balance 90% amount will be deposited with FFresh

  8. FFresh will pay the farmer 50% of the value before despatch and the balance 50% on delivery

  9. A Quality certification agency will check the consignment before despatch

  10. Schedulers will pick up the consignment from the seller's location and will deliver to the buyer's location

  11. Once the buyer certifies that goods have been received in correct quantity and quality, FFresh clears the balance payment to the seller and to the Schedulers



  1. Delhi (Hub)
  2. Chandigarh
  3. Jammu
  4. Jaipur
  5. Lucknow
  1. Bangalore (Hub)
  2. Chennai
  3. Cochin
  4. Salem
  1. Kolkata (Hub)
  2. Patna
  3. Cuttack
  4. Ranchi
  5. Siliguri
  1. Mumbai (Hub)
  2. Ahmedabad
  3. Pune
  4. Goa
  5. Nasik
  1. Hyderabad (Hub)
  2. Nagpur
  3. Indore
  4. Raipur
  5. Visakhapatnam


NCDEX e Markets Limited
Akruti Corporate Park,1st Floor,
Near G.E.Garden , L.B.S. Marg,
Kanjurmarg (West), Mumbai - 400 078.

Tel : (+91-22) - 4881 0528/29
           (+91-22) - 6647 3154
Fax : (+91-22) - 6647 3154
E-mail: askus@neml.in

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